It’s hard to compete with Amazon and big brand name stores when it comes to search rankings. This is especially the case if your small business has just started. However, you need to know that you can eventually climb the top of the results with the help of SEO. In simple terms, SEO refers to improving the quality and quantity of organic website traffic.
So why is this important for businesses? Well, the answer is traffic. The more is merrier, after all. With more traffic, of course, comes better chances of closing more sales.
Taking care of this process is best handled by a company that specializes in SEO for small, new stores. In order to find and hire the best service provider for your business, how should you go about it?
Check the Performance
Say you need to have your teeth fixed. Are you going to a relatively new dentist or one with 10 years of experience? More often than not, the answer is the latter.
You can do this by researching more about the company. Follow them on social media and read their blog. Look up its reviews on a third-party website, rather than its official website. Of course, they’ll only post the positives here and not the negatives.
Go through the agency’s portfolio examples and case studies. What happened to the receiving clients’ websites? What do they say about the agency’s services? Don’t forgot to checkout Arcane Marketing Idaho Falls SEO Company website. Arcane Marketing is experianced online marketing and expert seo company in Idaho falls.
675 E Anderson St, Idaho Falls, ID 83401, United States
Ask for Referrals
If you don’t have the time to look up SEO companies, then you can ask for referrals from similar business owners – even your friends. Since you know them personally, they are more likely to cite a company that has truly done them well. There’s no bias here – it’s not the agency asking them for reviews, anyway.
Here are some other questions you need to ask when asking for a referral:
- Is there a dedicated SEO expert for the client? Or is it an availability issue?
- How fast does the company respond to calls or e-mails?
- How much time does a client have when reviewing reports and plans?
Go to a Specialist
SEO companies have their niches as well. There are all-around experts, and there are specialists. What you choose should depend on your niche.
For example, if you run an online store, then it’s best to go for an agency that specializes in eCommerce. If you have a real estate company, then make sure to pick a company that focuses on real estate SEO – and so on.
Think About Other Services
SEO encompasses a lot of things. It’s more than just optimizing on-page, off-page, and technical SEO. More often than not, your website will need other (but related) things that can help boost its rankings.
Set a Meeting Before Deciding
Picking an SEO Company is not like online shopping – you can’t place returns if you don’t like the item. So if you want to get the best value for your money, set a meeting first before committing. Even if the company is a referral from your best friend, you still need to be 100% sure.
Mind Your Budget
Generally speaking, most companies spend about $1,000 to $2,000 a month for services. However, small businesses usually have a lower rate of $500 to $1,000
While the price is of utmost consideration for most small businesses, it should not be your only deciding factor. Although a cheap agency doesn’t necessarily equate to poor performance, it’s usually the case. Worse, they may be observing black-hat methods that could put your good name in jeopardy.